About Us

 

Providing  customers, consumers or patients with a seamless brand experience across all physical, digital, service, marketing and social touchpoints has become one of the most important strategic imperatives for companies of all sizes.

For larger organizations, accomplishing this imperative may require orchestration and execution across departments, systems, and experiences, and require a vision, strategy and stepwise roadmap to maximize disruption to the competition, while minimizing disruption internally.

For local independent companies, this means figuring out how to achieve the sophistication and  prominence of the large national players in your niche or local market, but without the scale and resources of those larger competitors.

Since every organization has different financial, marketplace, organizational and technological considerations, there is no one formula for success.  As a result, the Chief Digital Officer is emerging as a crucial role within organizations.

The Chief Digital Officer function needs to understand all aspects of a business, including technology, marketing, operations, merchandising, sales, customer service and finance.  It needs to be able to think strategically, create and communicate a vision that inspires, and it needs to be able to work with leaders across the entire organization to execute on any or all aspects of that vision.

That’s a lot for a single function to handle.  That’s why we created The CDO Group. To help organizations of all sizes through any or all aspects of creating that unique, differentiated brand experience in this increasingly complex digital age.

To learn more, email info@thecdogroup.com